TATA Motors – Immersive VR/AR Lab

The Innovation Centre wanted VR (Virtual Reality) to bring together academics, engineers and designers to innovate through collaborative research projects. One of the ways they sought to do this is by creating a group based, interactive VR Suite.

The Brief

Dalen Designs were asked to specify furniture that could securely integrate high value AV and IT equipment including high spec computer hardware and headsets for a specialist VR Suite that would utilise 3D computer generated & simulated environments. The space would also facilitate group based product evaluation & development reviews and design meetings.

• Create a flexible & configurable environment that can accommodate differing requirements for the room.
• Provide a station that can securely integrate AV/IT Equipment to control aspects of the VR environment.
• All furniture required non-reflective matte black finishes.

The Solution

Contour – Control Station

Flexible display solution – Three adjustable monitor arms.

Removable 16U rack – Secure access to AV equipment.

Secure lockable storage – Ensuring security for supporting equipment.

Light panel / branding – Custom TATA Motors branding.

Matte surfaces – Specified to fit with the aesthetic  of the room and reduce light pollution.

Bravo HA – Presentation Podium

10hr On-board battery – To support laptops and other peripherals. Enables user to be free to present where they want without the need for wall plug sockets.

Height adjustable – Allows users to work at the most comfortable height for them.

Mobile solution – Castors allow users to easily reposition the podium in the most appropriate space available.

Matte surfaces – Specified to fit with the aesthetic  of the room and reduce light pollution.

Flexible & Configurable Folding Tables

Easily stored away -Designed to quickly and easily fold away for storage and nest neatly with each other when folded.

Mobile solution – specified with locking castors to provide a flexible solution that could be organised to suit the groups requirements in any number of configurations.

Bespoke dimensions – Designed to a specific size in order to maximise space and utility.

Matte surfaces – Specified to fit with the aesthetic  of the room and reduce light pollution.

The Result

“TATA Motors commissioned Dalen to design, manufacture and install 3 bespoke elements of furniture for the VR Suite within the NAIC Building, home of TATA Motors at the University of Warwick.

They consulted with us and understood the requirements the furniture and the purpose it was intended for. The end products suited our needs perfectly and have enhanced the capabilities of the VR Suite.”

Chris Carter
Project Manager
TATA Motors